The Problem

In 2017 I was part of a team tasked to completely redesign the Infusionsoft pricing page. The need from this redesign stemmed from a very low converting page complete with confusing and pointless UX.


We decided to explore two different concepts. One being the traditional 3 column layout and the other being more of a price customizer. 


The solution

Luckily, the final comp didn't end up straying much from the wireframes. Our team including Copy, Dev, and Design worked very closely to bring this to life. I"m lucky to work with such a talented team.


Mobile Flow

Creating a quick animation using Principle is a great way to show the developer's how I think microinterations and screen transitions should work.